The Power of Pinterest: How Pinterest Can Help Grow Your Business
When you think of Pinterest what is the first thing that comes to mind?
Is it “powerful marketing tool”? Because it should be!
Pinterest is no longer solely a place to browse for wedding inspiration photos, look for fun DIY projects, or research your next vacation.
This means that Pinterest can benefit nearly every type of business. There’s someone out there searching Pinterest, let’s call her Penelope Pinsley. She wants to know what to cook this week, how she can decorate that blank space above her sofa, and is looking for a very specific style of necklace for her sister.
Through searching Pinterest she finds a new cooking blog and signs up for their weekly newsletter for more recipes. For her wall she finds inspiration and a link to an Etsy store that makes amazing wood art with her favorite quote on it. And she does a visual search of an image her sister sent as a reference for the type of necklace she wants, Pinterest leads her to the website of a small boutique in Nashville (nearly 1,000 miles away from where she lives) that has the perfect match.
This is the power of Pinterest.
Recent statistics released by Hootsuite show the numbers behind this power.
It all starts with getting your brand seen.
Pinterest is perfect for the underdog. The small business who is trying to compete against those with huge followings.
“75% of Pinterest users say they’re ‘very interested’ in new products, compared with 55% on other digital channels.”
“Some 77% of weekly users regularly discover new brands and products on Pinterest.”
When people aren’t sure what they want they turn to Pinterest.
“People use Pinterest to search for ideas and plan for special events. Some 95% of members say Pinterest inspires them, and 91% say Pinterest helps them achieve their goals.”
When they figure out what they want, they look for it on Pinterest.
“Some 84% of weekly users use Pinterest to help decide what to buy. According to Pinterest, 55% of Pinners are specifically looking for products.”
“And 83% of weekly users have made a purchase based on content they see from brands on Pinterest.”
So, do you have a Pinterest account for your business? Are you utilizing it to its maximum potential? Ready to get a Pinterest Strategy in place?
Click here to book a complimentary call and see how working together will benefit your business and make your life easier!
Happy Pinning!
Karin Berg
